SYDNEY (AP) — British American Tobacco has launched legal action against the Australian government over a tough new law that bans all logos from cigarette packs.
The move comes less than two weeks after Australia's Parliament became the first in the world to pass such legislation. The law forces tobacco companies to remove their distinctive colors and logos and instead print their brand names in a tiny font on drab, olive-green packs.
The government hopes the new rules will strip away any glamour associated with smoking.
British American Tobacco filed a lawsuit in the nation's High Court on Thursday. The company says the law is unconstitutional and violates intellectual property rights.
Health Minister Nicola Roxon has vowed to fight big tobacco companies in court.
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