An advertising agency fighting to keep Wal-Mart's business last year told the world's largest retailer that while it was a "positive force" because low prices helped shoppers lead better lives, the company suffered a lack of respect that could drive away shoppers.
The marketing report by GSD&M was obtained by a union-funded group critical of the retailer, WakeUpWalMart.com, and provided to The Associated Press. It warned Wal-Mart was being portrayed in the media as a "bad corporate citizen who doesn't treat employees well and isn't acting as a good citizen of the planet."
GSD&M had handled Wal-Mart's advertising for 19 years until the retailer hired a new group …
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